24/7 online booking
Clients book through the salon's own page, which only offers slots that can actually be filled.
Foxera · Marketing site
Explain the product.Start the trial.
Foxera is booking and management software for salons and spas. This is the site that sells it: what it does, what it costs, and a free trial one click away from every page.
Home · Features · Pricing · Trial
- Free trial14 days on any plan, no card needed to start, cancel anytime. The trial button sits in the header on every page.
- Six feature areasSummarised on the home page and covered properly on the features page.
- Plain pricingBasic, Standard and Premium side by side, from $29 a month.
- Support contentFAQ, blog and contact pages for the questions people have before they sign up.
The brief
Explain the product and get people into a trial.
Foxera covers a lot: bookings, payments, clients, staff, stock and reporting. The site needed to lay all of that out for salon and spa owners without burying them, show pricing up front, and make starting a trial the obvious next step from any page.
The result is a small site with a clear path through it: the home page gives the overview, the features page has the detail, the pricing page compares the plans, and every page links to the trial.
The site
How the site is laid out.
Overview. Detail. Price. Trial.Every page points to the same next step.
Home page
The headline and the three main points: 24/7 online booking, no booking commission, and one platform instead of several. Then the feature list and a sign-up section at the bottom.
Features
Online booking and calendar, clients and reminders, checkout and payments, staff and rosters, stock and marketing, reports and dashboard, each described in terms of what it does in the salon.
Pricing
Basic at $29, Standard at $79 and Premium at $149 a month, scaling by appointments, staff and locations. Picking a plan updates the order summary beside it.
About, blog, FAQ and contact
The supporting pages, all reachable from the header and footer.
The message
Four things every visitor should leave knowing.
No booking commission
A flat monthly fee, with no per-staff charges and no commission on bookings.
One platform
Bookings, payments, clients, staff, stock and reports in one place instead of several tools.
Built for salons
Recurring appointments, processing time, walk-ins, multiple chairs and multiple locations.