Brendon Rice
All work

Outfyd · Fashion e-commerce

A fashion store,built to run itself.

Outfyd sells women's clothing online. The site keeps the range up to date, prices everything in Australian dollars, takes payment through Stripe, and sends each paid order off for fulfilment automatically.

Client
Outfyd
Role
Design and build
Type
E-commerce
Live
outfyd.online ↗

The brief

A shop that runs without anyone copying orders across.

Outfyd needed a full online store that could keep a large clothing range up to date, price it consistently in Australian dollars, take payment, and get every paid order on its way without anyone copying details across by hand.

The result is a full storefront: home page, categories, search, product pages, cart, checkout, customer accounts and order history, plus the shipping, refunds, privacy and terms pages.

Outfyd campaign photo of a model in black
Campaign imagery

How it works

From browsing to delivery.

Browse. Pay. It ships itself.No spreadsheets, no copying orders across.

  1. Browsing

    Category, search and product pages load the range through the site's own API routes, with automatic retries so a busy moment doesn't break a page.

  2. Pricing

    Each price is set in AUD with a shipping allowance added, a markup applied by price band, and the result rounded to .95. A small admin page shows the formula and example margins.

  3. Accounts

    Customers register with their name, email, phone and delivery address. Passwords are hashed, and the account page shows saved details and past orders.

  4. Checkout and fulfilment

    The cart goes to Stripe Checkout. Stripe's webhook confirms the payment, the site looks up the delivery address, sends the order for fulfilment and records it against the account.

On the store

What customers get.

Search and categories

Browse by category or search the whole range.

Accounts and orders

Saved delivery details and a full order history.

Store policies

Shipping, refunds, privacy and terms pages written for the store.

Stack

What it runs on.